Social Media Marketing Foundations
Build practical social media strategy and measurable campaigns
Social Media Marketing Foundations introduces practical principles of social media marketing, blending content strategy, audience personas, and measurement to help learners plan and execute more effective social programs.
Taught by Brian Honigman, the course emphasizes actionable planning, creating engaging organic and paid content, and using reporting to analyze performance so learners can implement creator campaigns and drive meaningful audience engagement.
At a Glance
Social Media Marketing Foundations is an introductory LinkedIn Learning course taught by Brian Honigman that outlines essential approaches to social media strategy, content, measurement, and partnerships.
The course emphasizes practical planning, audience personas, platform choice, content creation, customer interaction, and creator campaign setup.
| Level | Beginner |
| Rating | 4.7 out of 5 |
| Duration | 1+ hours |
| Languages | English |
| Certificate | Certificate of completion |
| Access | Access while your LinkedIn Learning subscription is active |
| Course includes |
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| Price | Included with LinkedIn Learning subscription (monthly or annual plans) |
What This Course Teaches
This course frames outcomes as measurable competencies you can apply to real social channels, from planning through execution and optimization.
By completion, learners should be able to build an actionable social media strategy, implement measurement to analyze results, and set up creator and engagement-driven campaigns.
How the Course Is Structured
The course is organized as a sequence of short lessons grouped under seven main sections, with a total of 34 listed units and a runtime of about 1+ hours.
Content is presented in a linear, lesson-by-lesson format that walks from foundational concepts to applied tactics and partnerships.
Curriculum overview
01Introduction▾
02Introduction▾
03What is social media marketing?▾
04Use the provided handouts▾
051. Create a Social Media Strategy▾
061. Create a Social Media Strategy▾
07Produce an actionable social media strategy▾
08Focus on social media measurement▾
09Develop marketing personas for your audience▾
10Hire a social media manager▾
112. Choose the Right Social Networks▾
122. Choose the Right Social Networks▾
13Community-based social networks▾
14Discovery-focused social platforms▾
15Social messaging apps▾
16Review sites and discussion forums▾
173. Publish Engaging Social Content▾
183. Publish Engaging Social Content▾
19Create organic content for social media▾
20Produce engaging paid social campaigns▾
21Humanize your content▾
224. Interact with Customers▾
234. Interact with Customers▾
24Embrace social listening and monitoring▾
25Proactive engagement to earn attention▾
26Reactive engagement for customer service▾
275. Foster Social Media Partnerships▾
285. Foster Social Media Partnerships▾
29Coordinate teams with a social media policy▾
30Set up successful creator campaigns▾
31Experiment beyond best practices in social▾
32Conclusion▾
33Conclusion▾
34Stay updated on social media marketing▾
Audience & Requirements
This course is aimed at beginners who need a practical, business-focused introduction to social media marketing, including new marketers, small-business owners, freelancers, and content creators seeking structured guidance.
Learners who want to plan strategy, run campaigns, and measure results without prior social-media-specialist experience will find the course directly relevant.
- New or junior marketers building foundational social media skills for their role.
- Small‑business owners or founders managing their brand’s social presence.
- Freelancers and consultants offering marketing or content services.
- Content creators seeking to run creator campaigns and partnerships effectively.
- No special prerequisites — course is accessible to beginners.
- Willingness to create social content and run simple experiments.
- Access to at least one social account for hands‑on practice.
- Basic comfort reviewing platform analytics or desire to learn measurement techniques.
Final Verdict
Social Media Marketing Foundations is a concise, practical introduction that delivers a clear framework for planning, creating, and measuring social activity; it represents good value for learners who already use LinkedIn Learning and want a fast, business‑focused primer. For beginners, small‑business owners, and content creators seeking actionable guidance rather than deep technical tactics, this course is a worthwhile, time‑efficient investment.
Given its strong platform reputation and positive learner feedback, the course is best used as a foundational step before pursuing more advanced, specialized training; it earns a recommend for those who need structured, immediately applicable social media skills but is less suited as a lone resource for experienced/social‑media specialists seeking in‑depth executional training.
